Radio streaming ‘up’ during lockdown

There’s more data showing how many of us – ‘stuck at home’ during the early phase of the COVID pandemic – shifted more of our radio listening to digital devices. WideOrbit, which provides streaming services to numerous broadcasters, says Total Listening Hours for its clients jumped 9% from February to March (with news/talk listening up 20%).

*From February to late April, smart speaker listening jumped 19% and listening on Sonos devices shot up a staggering 63%.

*Separately, Nielsen analyzed encoded streams of AM/FM radio stations and found that at-home online listening was 60% higher in April Week 4 compared to before the virus outbreak among persons 18+ during the Mon.-Fri., 6am-7pm daypart.

http://www.insideradio.com/free/more-evidence-of-how-lockdowns-boosted-online-radio-consumption/article_6531a422-aba1-11ea-b9aa-37551ae00baf.html

All of the data underscores the need for stations to sharpen their audio distribution strategies, making sure their content is easily accessible on whatever device listeners choose – and that the digital stream sounds as good as the on-air product.

Verne Hill

Verne Hill

The News Guy – WBFJ Family Friendly Morning Show at WBFJ fm - Your family station!
I enjoy many things: Music. Family movie nights. My American flag flapping in the wind. Sunsets at the beach. Snow days. The Sweet Tea Party. Salvation through Grace…

VERSE: “Let everything that has breath praise the LORD” Psalm 150

QUOTE: “A person who loves his job, will never work a day in his life.”

MON-SAT 6A-10A(& Sunday@5 host)
verne@wbfj.fm
Verne Hill


Verne Hill

I enjoy many things: Music. Family movie nights. My American flag flapping in the wind. Sunsets at the beach. Snow days. The Sweet Tea Party. Salvation through Grace… VERSE: “Let everything that has breath praise the LORD” Psalm 150 QUOTE: “A person who loves his job, will never work a day in his life.” MON-SAT 6A-10A (& Sunday@5 host) verne@wbfj.fm