It's a Book War…You Win!

http://online.wsj.com/article/SB125565024634288895.html?mod=rss_Today’s_Most_Popular

Wal-Mart Stores Inc. launched a brash price war against Amazon.com Inc. on Thursday, saying it would sell 10 hotly anticipated new books for just $10 apiece through its online site, Walmart.com.

That was just the beginning.

Hours later, Amazon matched the $10 price, squaring off in a battle for low-price and e-commerce leadership heading into the crucial holiday shopping season. Wal-Mart soon fired back with a promise to drop its prices to $9 by Friday morning — and made good on that vow by early evening Thursday.

Tami Rumfelt

Tami Rumfelt

Tami with an i - Afternoon Host at WBFJ fm - Your family station!
I have three awesome kids – Andrew, Carley and Laura. My husband, Alton, is a delivery driver by day with dreams of one day publishing his own comic book. Yes, he is a geek, but I love him anyway.

I have been working at WBFJ since September 2004 when God threw me out of the boat I was riding in and set me on a new and wonderful course. I love co-hosting the morning show, although the lack of sleep does make me a bit loopy at times.

MON-FRI 3P-7P, SAT 3P-6P
tami@wbfj.fm
Tami Rumfelt

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Tami Rumfelt

I have three awesome kids – Andrew, Carley and Laura. My husband, Alton, is a delivery driver by day with dreams of one day publishing his own comic book. Yes, he is a geek, but I love him anyway. I have been working at WBFJ since September 2004 when God threw me out of the boat I was riding in and set me on a new and wonderful course. I love co-hosting the morning show, although the lack of sleep does make me a bit loopy at times. MON-FRI 3P-7P, SAT 3P-6P tami@wbfj.fm