Cornell study: Yes, that cereal box character IS looking at your child…

According to a recent study from Cornell University, cereals marketed to children tend to be placed on lower shelves (not so weird) and the feature characters on the cereal boxes are drawn to ‘look downward’ toward our kids in the super market isles???

The Cornell team examined 65 different types of cereal at 10 different grocery stores.  The team measured the angle of the character’s gaze four feet away from the shelf. Over half of the kid’s characters looked down…

This eye contact isn’t just a matter of being polite.

The study found that trust for and connection to a brand are significantly increased when eye contact is established. http://www.huffingtonpost.com/2014/04/03/cereal-boxes-gaze_n_5078704.html

Verne Hill

Verne Hill

The News Guy – WBFJ Family Friendly Morning Show at WBFJ fm - Your family station!
I enjoy many things: Music. Family movie nights. My American flag flapping in the wind. Sunsets at the beach. Snow days. The Sweet Tea Party. Salvation through Grace…

VERSE: “Let everything that has breath praise the LORD” Psalm 150

QUOTE: “A person who loves his job, will never work a day in his life.”

MON-SAT 6A-10A(& Sunday@5 host)
verne@wbfj.fm
Verne Hill


Verne Hill

I enjoy many things: Music. Family movie nights. My American flag flapping in the wind. Sunsets at the beach. Snow days. The Sweet Tea Party. Salvation through Grace… VERSE: “Let everything that has breath praise the LORD” Psalm 150 QUOTE: “A person who loves his job, will never work a day in his life.” MON-SAT 6A-10A (& Sunday@5 host) verne@wbfj.fm